A recent survey by the Association of National Advertisers and The Harris Poll revealed that 71% of US marketers prioritize establishing ethical and privacy standards in preparation for a future where AI agents handle consumer tasks. This October 2025 survey, conducted among 151 marketers at the ANA Masters of Marketing Conference, highlights the industry consensus: trust frameworks must precede technical integrations. This insight is crucial for developing your AI agent roadmap, emphasizing the need for prioritizing ethics and privacy over rapid API builds or content updates, especially when stakeholders may prioritize speed over safety. Utilizing this data can strengthen your strategy presentations and ensure safeguards are in place. This methodology involved four polls, conducted between October 21-24, 2025, reflecting varied responses from client-side marketers and industry professionals. For more detailed insights, see related EMARKETER reports.
Source link
Share
Read more