At CES, buzzwords fuel industry discussions, with “newstalgia” emerging prominently. This term describes brands reimagining cherished cultural moments, exemplified by Chick-fil-A’s 80th-anniversary campaign featuring retro elements. AI remains a hot topic, sparking debates about its transformative potential in marketing. While some marketers are optimistic about AI’s ability to shorten production timelines, others emphasize the importance of protecting brand IP in light of generative tools. Conversations highlight a shift from questioning if AI will be utilized to exploring how it can benefit brands, particularly in enhancing the value of archival content. WPP’s Elav Horwitz notes the growing involvement of robots in production processes. Despite some distractions, like false alarms in hotels, the overall sentiment at CES underscores a collective curiosity about the future of marketing and technology integration. Subscribe to Marketing Brew for more insights on brand strategy, social media, and advertising technology trends.
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