Massive Music, a leading Indonesian music publisher, is developing an AI-driven, data-focused search engine aimed at streamlining the music selection process for audiovisual producers. This innovative tool will assist music supervisors by accurately identifying the mood and character needs of films and TV shows, thus enhancing the creative workflow. While a release date has not yet been set, the project was showcased at the JAFF Market, highlighting its potential as a pioneering solution in music licensing and curation.
Drawing from the success of last year’s Music Supervisor program, Massive Music seeks to address the industry’s pressing need for efficiency. The new search engine will significantly reduce the time required to find suitable music by providing mood charts and cue sheets based on user prompts. COO Ganjar Ariel Santosa emphasized that combining a vast catalog with advanced technology is key to simplifying the music discovery process in today’s digital landscape.
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