In the rapidly evolving world of AI agents, the integration and orchestration of multiple tools often pose significant challenges. At SaaStr AI, we experienced this firsthand as we transitioned from a single AI SDR to managing over 20 agents across various platforms like Salesforce, Artisan, and Qualified. Each agent, while individually effective, required seamless communication to maximize their collective impact. The primary hurdle was not merely selecting agents but ensuring they worked cohesively. Currently, we rely on tools like Zapier and Google Sheets for data flow, as no comprehensive orchestration layer exists yet. Our routing strategy prioritizes context and data location to direct leads to the appropriate agent, facilitating effective outreach. The key takeaway? The value derived from interconnected agents is compounding, not additive. Start with a few agents, get the wiring right, and gradually expand, avoiding overwhelming complexity. This plumbing ensures data flows efficiently, optimizing your operations without needing extensive human intervention.
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