AI is revolutionizing business strategies in Southeast Asia, where companies like Grab and Shopee leverage cutting-edge AI models to enhance customer journey optimization. Understanding dynamic consumer behavior is crucial for driving profitable growth. Grab focuses on customer engagement by utilizing Google Analytics 4 Audience Trigger to convert complex user actions into optimizable events, leading to a 19% increase in daily high-value transactions and a 9% reduction in acquisition costs. Shopee employs AI-powered App campaigns and audience signals to swiftly identify and target likely converters, achieving a 46% decrease in cost per install and a 54% drop in cost per registration. These strategies highlight the importance of harnessing AI for precision marketing, allowing businesses to transition consumers from discovery to decision-making quickly, thereby maximizing returns effectively. By embracing AI-driven marketing tactics, businesses can remain competitive and scalable in a rapidly evolving marketplace.
Source link
Share
Read more