Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands

Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years of experience in family entertainment, Mattel aims to create positive and enriching experiences through advanced AI capabilities. Josh Silverman, Mattel’s chief franchise officer, emphasized that AI will inspire and broaden the reach of their brands. The partnership involves not only new product development but also the implementation of ChatGPT Enterprise across Mattel’s operations, enhancing functions like product development and creative ideation. Brad Lightcap, OpenAI’s COO, noted the collaboration’s potential to introduce innovative, thoughtful AI experiences while benefiting employees. This partnership signifies a major advancement in integrating artificial intelligence into the toy industry, promising personalized interactions for fans and a commitment to responsible AI development, ensuring safety and thoughtful consideration in all endeavors.

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