Mattel Partners with OpenAI: A New Era for TV Kids

Mattel has partnered with OpenAI to create AI-powered products and experiences based on its iconic brands, focusing on innovation, privacy, and safety for age-appropriate play. The first product from this collaboration is expected later this year. Mattel plans to integrate advanced AI tools like ChatGPT Enterprise into its operations, enhancing productivity and creativity. OpenAI’s COO, Brad Lightcap, expressed enthusiasm for supporting Mattel in developing thoughtful AI experiences while empowering its employees. Josh Silverman, Mattel’s chief franchise officer, emphasized that the integration of AI will inspire fans and enrich lives through play, while also expanding the reach of their brands in innovative ways. This partnership aims to bolster Mattel’s leadership in innovation and redefine play experiences.

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