Mattel Partners with OpenAI to Innovate AI-Driven Toys and Games

Mattel is collaborating with OpenAI, the creator of ChatGPT, to integrate AI into its toys and games, targeting products for individuals aged 13 and up. The first product from this partnership is expected to be announced later this year. Mattel aims to leverage AI to enhance play experiences while addressing safety and privacy concerns due to past issues with connected toys. The company has a history of integrating technology into its products, seen in previous launches like Hello Barbie and Hello DreamHouse, which faced scrutiny over data security. Mattel emphasizes the importance of safety in this new venture. Additionally, the alliance with OpenAI allows Mattel to utilize advanced AI capabilities for improved product development. Overall, this partnership illustrates the growing trend of incorporating AI into consumer products and aims to solidify Mattel’s leadership in innovation within the toy industry.

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