Mattel Teams Up with OpenAI to Infuse AI into Barbie, Hot Wheels, and Beyond

OpenAI has partnered with Mattel Inc., the maker of Barbie, to develop AI-powered toys and experiences. This partnership aims to infuse OpenAI’s technology into Mattel’s popular brands, including Hot Wheels and American Girl. Brad Lightcap, OpenAI’s COO, highlighted that this collaboration will provide Mattel with advanced AI capabilities that enhance productivity, creativity, and company transformation. Mattel’s Chief Franchise Officer, Josh Silverman, emphasized that the integration of AI can expand their mission of inspiring play. The partnership will produce its first AI-powered product later this year, encompassing both physical toys and digital experiences. Mattel plans to implement OpenAI’s ChatGPT Enterprise to improve product development and deepen audience engagement, ensuring a focus on safety and age-appropriate design. While the collaboration promises exciting innovations, concerns about children’s interactions with AI and implications for privacy and development persist, inviting further discussion as these products approach the market.

Source link