Maximize Savings: A Guide to Utilizing Amazon’s AI Tools for Finding the Best Deals

This year, Amazon has enhanced the Prime Day shopping experience with cutting-edge AI tools like Rufus and Amazon Lens. Rufus is an AI shopping assistant that provides real-time advice on products. Shoppers can ask questions about specific items, helping them decide if a product suits their needs. Rufus can also clarify product comparisons, making shopping faster and more efficient. Additionally, Amazon Lens allows users to search for products using images from their camera or photo library, simplifying the process of finding items they love. Amazon’s AI-powered review highlights summarize customer sentiments and key features, streamlining the decision-making process. Shoppers can also receive personalized deal recommendations tailored to their preferences and cart items. Together, these features aim to make Prime Day 2025 more enjoyable and stress-free for customers.

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