IMEX America showcased the potential of AI tools in transforming trade show content. While traditional educational content often fades quickly, innovations like Snapsight are changing that by providing real-time session summaries and personalized insights through its app. Attendees can access key takeaways from missed sessions, creating a valuable, searchable archive for future programming. Similarly, Informa’s SupplySide Global employs Conference AI to rapidly summarize sessions, generate highlight reels, and support long-term monetization. NoteAffect focuses on enhancing attendee engagement by capturing audio-visual content and providing personalized handouts. This strategy caters to evolving attendee demographics, including Millennials and Gen Z. As AI technology advances, trade show organizers should leverage these tools to maximize content value, promote continuous engagement, build community, and improve sponsorship visibility year-round. By rethinking post-event content strategies, organizers can keep their educational assets active long after the event concludes, ensuring sustained revenue and engagement.
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