Google and YouTube’s extensive reach is pivotal for advertisers, as an Ipsos survey reveals 83% of global consumers use these platforms daily. Google’s App campaigns leverage this reach, targeting valuable iOS users across Search, YouTube, and the Display Network. Notably, YouTube Shorts can attract new audiences, with 45% of viewers not engaging with TikTok and 65% avoiding Instagram Reels. To boost engagement, enhancements in app ad formats are underway. The expansion of YouTube’s co-branded partnership ads to App campaigns allows brands to collaborate with creators, offering a visually engaging and authentic experience that enhances performance. Additionally, select AdMob inventory now supports playable ad formats as end cards post-video ads, driving viewer interaction. These innovative ad formats aim to maximize reach and engagement, ensuring advertisers effectively connect with diverse audiences while tapping into the growing potential of digital marketing.
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