Xicoia, an AI talent studio, has introduced Tilly Norwood, its first digital “actor,” igniting controversy in Hollywood. Following reports of talent agencies’ interest in Norwood, several actors, including Melissa Barrera and Kiersey Clemons, have called for a boycott of these agencies, arguing the emergence of AI representation undermines human talent. Barrera expressed her disapproval on Instagram, urging actors to drop their agents that support digital avatars. Comments from actors like Mara Wilson highlighted concerns regarding the technology’s implications for real actors, especially young women whose likenesses may have contributed to Tilly’s creation. Despite some light-hearted comments on Tilly’s fictional behavior, the uproar reflects broader concerns about AI’s role in the entertainment industry post-2023 SAG-AFTRA and WGA strikes. Xicoia aims to revolutionize content creation across platforms, blending AI with human oversight to produce fully realized digital personalities designed for diverse media.
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