On July 29, 2025, Meltwater announced the launch of GenAI Lens, a groundbreaking monitoring solution for tracking brand representation across leading artificial intelligence platforms like ChatGPT, Claude, and Gemini. As the first tool of its kind, GenAI Lens helps marketing professionals navigate the rapidly evolving landscape of AI-generated content, addressing the need for comprehensive brand visibility. With AI predicted to shape 30% of brand perception by 2026, this tool offers sentiment analysis, competitive intelligence, and early detection of reputational risks by monitoring over 90% of large language models. Meltwater’s platform aids brands in understanding how they are portrayed and allows them to detect misinformation. This innovative solution empowers marketing teams to refine strategies and respond proactively to narratives emerging from AI, ensuring they maintain a competitive edge in the digital landscape. Meltwater’s commitment to enhancing analytics positions it at the forefront of integrating traditional media with AI-powered monitoring capabilities.
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