Meta is collaborating with Midjourney to license its AI image and video generation technology, according to Meta’s Chief AI Officer Alexandr Wang. This partnership aims to enhance Meta’s future AI models and products, positioning the company to compete with industry leaders like OpenAI’s Sora and Google’s Veo. Meta has previously introduced its own AI tools, such as Imagine and Movie Gen, into platforms like Facebook and Instagram.
This licensing deal, details of which remain undisclosed, follows Meta’s aggressive hiring spree for AI talent and significant investments in AI startups. Founded in 2022, Midjourney quickly established itself as a leader in AI image generation, with plans to generate $200 million in revenue by 2023. Despite facing legal challenges, including allegations from Disney and Universal, Midjourney has maintained independence without outside funding. This strategic partnership highlights Meta’s commitment to advancing in the competitive AI landscape while adapting to evolving legal frameworks.
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