Meta, led by Mark Zuckerberg, is intensifying its focus on AI by planning to fully automate ad creation by the end of 2026. Advertisers will utilize AI throughout the ad creation process, from user targeting to budget management, significantly enhancing personalization based on factors like geolocation. Currently, Meta offers some AI tools that modify existing ads, but the new system will enable the creation of text, video, and image ads from scratch. Given that advertising contributes to 97% of Meta’s revenue, this initiative aligns with Zuckerberg’s strategy for future growth. He envisions a streamlined process where businesses can input their goals and budgets, while AI takes care of the rest. Additionally, Meta aims to transfer 90% of privacy and risk assessments for its products to AI, indicating a substantial shift in operational capabilities. However, the company has postponed the release of its advanced AI model, Behemoth, due to concerns over its readiness.
Source link
Share
Read more