Meta Encouraged to Intensify Action Against ‘Nudify’ Apps

Meta has recently taken steps to combat the rise of “nudify” apps and other problematic AI-generated content online by collaborating with other tech firms. Since late March, it has shared over 3,800 unique URLs with these companies to address the issue. Acknowledging challenges such as companies creating new domains to circumvent ad regulations, Meta has developed technology to identify misleading ads even if they lack explicit nudity. The emergence of AI-generated content also raises concerns about deepfakes—realistic images and videos that can deceive or mislead users. In June, Meta’s Oversight Board criticized the decision to leave up a manipulated Facebook post featuring a video of footballer Ronaldo. To mitigate these issues, Meta employs facial recognition to combat scams involving celebrity likenesses and mandates that political advertisers disclose AI use, especially considering potential implications for election integrity.

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