WhatsApp is enhancing its business suite with new AI features aimed at large businesses. The platform has launched a voice calling feature, allowing companies to connect with customers via AI-powered voice agents. With over 200 million monthly users, WhatsApp Business has significantly contributed to Meta’s revenues, fueled by click-to-WhatsApp ads and paid messaging services. Though currently free, AI features may eventually incur charges as they scale.
The new capabilities permit larger business accounts to receive and make voice calls through the API, while small businesses already have access to this functionality. Additionally, WhatsApp will allow customers to send and receive voice messages, improving customer service and engagement.
Furthermore, WhatsApp is exploring AI-driven product recommendations for merchants, enhancing customer interactions with personalized suggestions. The rollout for these features begins today, expanding to a broader user base in the coming weeks, reinforcing WhatsApp’s position in the competitive landscape of business communications.
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