Meta Platforms (META) is reportedly in discussions with Google (GOOG) to leverage its Gemini AI models for enhanced ad targeting. According to The Information, these preliminary talks involve collaborations between Meta staff and Google Cloud employees, indicating concerns that Meta’s in-house AI capabilities may be lagging behind competitors. Ideas include adjusting Google’s Gemini with Meta’s ad data and utilizing it for content comprehension. Market reactions to the news were mixed, with Meta’s stock dropping 0.5% in after-hours trading, while Google’s rose by approximately 1%. This development follows Meta’s recent six-year, $10 billion cloud partnership with Google Cloud, emphasizing the intersections between direct rivals in the competitive AI landscape. Despite acknowledging the discussions, Meta’s communications chief Andy Stone emphasized the company’s commitment to its proprietary ad-targeting solutions. The ongoing dialogue reflects the intense pressure within the AI race, highlighting the need for innovation and adaptability in digital advertising.
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