Meta Faces Rising AI Rivalry as WhatsApp Emerges as Chatbot Battlefield

Jayant Tyagi, a Salesforce software engineer, prefers accessing ChatGPT through WhatsApp instead of downloading an app, reflecting a growing trend where users engage with multiple AI chatbots, including OpenAI and Perplexity, within the messaging platform. WhatsApp, with over 3 billion users, has become a significant battleground for AI, bolstered by Meta’s own assistant. Users benefit from the convenience of interacting with various chatbots without needing separate apps. As reported, OpenAI and Perplexity’s AI functionalities on WhatsApp have seen high demand, turning the app into an AI marketplace where users can easily interact with different bots. Additionally, this setup allows users in regions like India and Brazil to access AI services without additional downloads, enhancing outreach. Meanwhile, users utilize the bots for diverse tasks—from fact-checking misinformation to generating creative content—highlighting a preference for a flexible mix of AI tools based on user needs.

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