Meta is developing a new AI feature, Project Luna, aimed at providing users with personalized daily summaries of their Facebook activity. As the company invests heavily in AI, this move reflects a shift towards creating practical tools rather than experimental features. Project Luna will analyze a user’s Facebook feed and relevant external content to generate a concise morning briefing, similar to services offered by OpenAI’s ChatGPT Pulse. By focusing on Facebook interactions, Meta hopes to enhance user engagement and streamline the daily experience, setting itself apart from broader app features like Samsung’s Now Brief and Google’s At a Glance. The tool is set to undergo trials in New York and San Francisco, with potential expansions to Instagram and WhatsApp. Despite mixed reviews of Meta’s prior AI efforts, a simplified daily briefing might resonate well with users, potentially unlocking new revenue streams as AI adoption increases across its vast social media ecosystem.
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