WhatsApp has launched a comprehensive suite of features for businesses to streamline marketing campaigns effectively. Highlights include a revamped Ads Manager that integrates marketing across WhatsApp, Facebook, and Instagram, allowing businesses to manage strategies from one platform. Companies can upload subscriber lists and use Meta’s Advantage+ AI to optimize budgets for peak performance. A key focus is the introduction of “Business AI,” enhancing customer interactions with personalized product recommendations, direct follow-ups via chats, and improved efficiency in handling inquiries. Additionally, WhatsApp introduced AI-driven message summarization for unread chats, emphasizing user privacy. The platform is also rolling out voice calling capabilities for larger businesses, enhancing real-time customer communication. This combination of features positions WhatsApp as a vital tool for businesses aiming to scale operations and enhance customer service, leveraging AI technology to foster deeper client relationships and improve marketing effectiveness.
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