Meta’s Privacy Policy Update: AI Data Fuels Targeted Advertising
Meta recently announced a significant shift in its data usage policy, set to take effect by December 16. This change marks a new era in how user interactions with AI products will be leveraged for advertising.
Key Highlights:
- AI Integration: Data from chats with Meta’s AI chatbot will enhance user profiles for targeted ads.
- Global Reach: This policy affects users worldwide, excluding areas with stricter privacy laws (South Korea, UK, EU).
- Comprehensive Data Sources: Insights will come from conversations, AI features in smart glasses, video feeds, and image generation tools.
- Non-Opt Out: Users cannot opt out of this data usage, raising important privacy concerns.
As Big Tech evolves, the monetization of AI products becomes increasingly prominent. Meta’s approach reflects industry trends where user data fuels personalized advertising.
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