Meta has introduced a suite of AI-driven tools to enhance advertising and creator performance across its platforms, just ahead of Advertising Week. Key updates include generative AI features for video and image creation, a new virtual sales assistant named Business AI for small and medium-sized businesses, and collaborative tools for creators on Facebook and Instagram.
The Business AI agent interacts with customers across multiple channels, learning from existing campaigns to streamline the sales process. Additionally, Meta is testing interactive AI tools like virtual try-ons and AI-generated landing pages to personalize ad experiences. New features under the Advantage+ suite include tailored music for video ads and multilingual dubbing.
To improve creator discovery, expanded APIs allow businesses to find creators based on engagement metrics, leading to reduced acquisition costs. The Meta AI Business Assistant, integrated into Ads Manager, offers real-time optimization and performance recommendations. This extensive rollout aims to boost audience engagement and conversion rates for brands effectively.
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