Meta has officially appointed Connor Hayes as the new head of Threads, transferring leadership from Instagram’s Adam Mosseri, who initially launched the app in 2023. This leadership change, effective mid-September, marks a critical transition as the app matures beyond its Instagram roots. Hayes, a Meta veteran since 2011 with extensive experience in generative AI, will oversee all aspects of Threads, including product development, design, engineering, and research. This strategic move aligns with Meta’s objective to leverage AI-driven features within Threads, reflecting its ambition to enhance user engagement. Recent data indicates Threads is gaining traction, with approximately 115 million daily mobile users, nearing X’s 132 million. This shift signals that Meta aims to develop Threads into a robust platform, possibly serving as a testing ground for innovative AI functionalities before broader implementation across its other apps. As Threads evolves, user engagement and new features will be pivotal in shaping its future.
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