Meta’s Vibes AI feed has reached approximately 2 million daily active users as of November 9, reflecting a 1% growth since the previous week. Launched in late September within the Meta AI app, Vibes offers users the ability to create and view AI-generated videos. For context, Meta’s Threads app boasts 150 million daily users, while external estimates suggest OpenAI’s Sora app gained around 673,000 daily users after its public release. Notably, Vibes saw significant user increases in India and Brazil, with active users rising by 22% and 13%, respectively. The feed experienced varied engagement, with new users exploring both scrolling and prompting features, while returning users favored prompting. Despite some criticism about content quality, including politically charged clips, Vibes continues to attract attention, showing resilience in user retention. Meta’s app ecosystem reports 3.54 billion users, indicating a robust digital platform.
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