Understanding Meta’s New Ad Personalization Strategy
As of December 2025, Meta is now leveraging your conversations with its AI chatbot to tailor ads across its platforms—think Facebook, Instagram, and WhatsApp.
Key Points:
- Invasive Data Collection: Meta now analyzes intimate, one-on-one AI chat interactions, harvesting personal thoughts that many assume to be private.
- Limited User Control: Although you can adjust ad preferences, it’s challenging to enforce consistent privacy settings. Changes can reset based on your app usage.
- Extended Data Usage: Beyond chats, AI interactions from Meta’s smart glasses, video feeds, and image generators contribute to building detailed user profiles.
Protect Your Privacy:
- Opt-Out Options: Turn off personalized ads or delete your accounts to minimize data collection.
- Engage Less with AI: Reduce interactions with Meta AI to limit ad targeting.
In a world where privacy often takes a backseat, consider alternatives like Proton’s Lumo, which ensures your data remains private.
