Meta is revitalizing its social platform, Horizon Worlds, with a new game engine that significantly enhances graphics and performance. This upgrade is part of a broader strategy to increase user engagement within the metaverse. The introduction of Horizon Studio allows creators to design custom virtual reality (VR) experiences, utilizing generative AI tools for elements like textures and audio. An AI assistant will soon be integrated to further streamline the development process. The new Horizon Engine not only supports stunning visuals and faster performance but also allows for greater user concurrency, enhancing the overall VR experience. Despite its expansion from VR to mobile, Horizon Worlds has struggled with popularity. To attract more creators, Meta has launched a $50 million creator fund, encouraging content development and fostering a vibrant community. These initiatives aim to position Horizon Worlds as a leading platform in the metaverse landscape.
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