Microsoft has outlined operational requirements for partners to effectively assist customers in navigating modern technology challenges. As highlighted by Dave Miller, Microsoft’s cloud and AI partner strategy lead, businesses must balance modernization, data integration, and AI innovation. Microsoft Azure serves as a comprehensive and secure platform that integrates hyperscale infrastructure, unified data, and advanced AI tools. The company’s “connected go-to-market strategy” focuses on three key areas: estate modernization, data unification, and innovation with Azure AI applications. Supporting this strategy are playbooks, ready-made campaigns, and skilling programs designed to guide partners through the AI landscape and enhance customer engagement. Key to this initiative is the Microsoft AI Cloud Partner Program, which provides partners with critical resources to meet increasing demand, improve profitability through incentives like Azure Accelerate, and achieve solutions partner designations, ensuring cohesive offerings across infrastructure, data, and AI.
This strategic framework positions partners to thrive in an evolving technical ecosystem.
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