Microsoft has unveiled its latest innovations, Copilot Checkout and Brand Agents, to enhance AI-assisted shopping experiences. These features streamline the purchasing process by allowing users to conduct product comparisons and make purchases directly within the Copilot interface, eliminating redirects to external sites. Early data indicates increased purchase likelihood—53% more transactions occur within 30 minutes when using Copilot. The onboarding process is straightforward, with integration available for Shopify, PayPal, and Stripe merchants. Brand Agents act as AI shopping assistants on merchant websites, guiding customers through discovery and addressing queries efficiently. These agents integrate with Microsoft Clarity for analytics on engagement and conversion rates. PayPal partners with Microsoft to enable seamless payment options, enhancing the user experience. Copilot Checkout is set to launch in the U.S., with live demos scheduled at the National Retail Federation conference. For merchants looking to adapt to evolving consumer behavior, these features represent significant advancements in agentic commerce.
Source link
Share
Read more