Microsoft’s AI strategy, while leveraging its stronghold in business software with seamless integrations in Windows 11 and Microsoft 365, takes an unusual turn with the introduction of the AI “companion” Mico. Launched in October 2025, Mico is a customizable blob-like character designed to accompany users through everyday situations, offering companionship rather than mere problem-solving. Available on Copilot apps for iOS and Android, Mico speaks, laughs, and interacts with users. However, its quirky demeanor and occasional glitches raise concerns about its practicality and reliability. Unlike Clippy, Mico does not enhance the Copilot experience significantly—it merely adds a visual layer to the voice interface. While Mico aims to create supportive AI experiences, users may find the concept unsettling, especially given the unpredictable nature of AI interactions. Ultimately, Microsoft’s ambition for a human-centered AI remains a topic of debate in the tech community.
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