Microsoft has launched a unified Microsoft Marketplace in the US, consolidating its business AI tools and applications into one platform. Previously, these tools were distributed across various marketplaces, complicating access for businesses. The new marketplace allows organizations to easily find, purchase, and integrate AI-powered applications into their existing Microsoft products, using their current Microsoft billing accounts. Notably, Microsoft will not take a cut from app sales, instead charging a publishing fee to developers. This initiative includes rigorous security and compliance checks, addressing data protection concerns crucial for enterprise AI adoption. As global corporate spending on AI software is expected to exceed $200 billion next year, Microsoft aims to capture a larger market share, intensifying competition with Amazon and Google. By prioritizing security and seamless integration, Microsoft is setting a new standard for AI adoption, which may influence strategies for other tech companies worldwide.
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