Microsoft (MSFT) has launched a suite of innovative AI solutions aimed at transforming retail operations through enhanced merchandising, marketing, fulfillment, and in-store execution. Central to this initiative is Copilot Checkout, enabling seamless purchases within Microsoft Copilot, now live in the U.S. and partnered with PayPal, Shopify, and Stripe. Notable brands like Urban Outfitters and Anthropologie are already leveraging this technology.
To enhance personalized shopping experiences, Microsoft introduces Brand Agents for Shopify users and customizable shopping agent templates. These are designed to interact with retailers’ product catalogs, providing tailored product suggestions and customer guidance.
Additionally, a new catalogue enrichment agent automates product information extraction and categorization, while the store operations agent optimizes inventory management and workflow via natural language processing, adapting to external data influences. These advancements aim to decrease manual tasks and boost efficiency, allowing retailers to quickly align with evolving customer needs.
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