AI tools are transforming product discovery, and Ralph Lauren is embracing this with their innovative “Ask Ralph” feature, powered by Microsoft’s AI. Available in the Ralph Lauren app, this conversational AI shopping experience allows users to interact like they would with an in-store stylist. By asking simple questions, shoppers can receive personalized styling advice based on Ralph Lauren’s inventory.
The tool intelligently curates outfits tailored to users’ prompts, leveraging data on commonly purchased items and popular searches. Although details on its algorithms remain sparse, “Ask Ralph” adapts to user context, interpreting tone and intent to refine recommendations. This approach positions brands to utilize AI for matching products, enhancing customer experiences, and driving sales through targeted upselling. Overall, Ralph Lauren’s initiative exemplifies how AI can streamline the shopping journey, helping consumers confidently choose styles that elevate their fashion sense. Embracing AI like this can help brands stay competitive in an evolving retail landscape.
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