Microsoft has unveiled a preview of its Personal Shopping Agent, an AI-driven tool designed to enhance the retail experience. By facilitating personalized product discovery, the agent allows shoppers to engage in interactive chats tailored to specific brands. Ralph Lauren has successfully integrated an early version into its app. This versatile tool can also enhance websites and in-store shopping experiences, assisting customers and employees alike. Key features include quick deployment, conversational product suggestions, and adaptable guidance aligned with brand policies.
Retailers benefit from flexible data ingestion and natural language interaction, making it easier for shoppers to find optimal products. As part of the broader “Agentic AI” movement, Microsoft’s Personal Shopping Agent aims to transform the shopping landscape through advanced autonomous capabilities. Users can sign up via Microsoft’s website to access this tool, which integrates with Microsoft Copilot Studio and Power Platform, ushering in a new era of AI-enhanced retail solutions.
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