Midjourney Unveils V1 Video Model Optimized for Social Media

On June 18, 2025, Midjourney launched its V1 Video Model, marking its entry into AI video generation and enhancing its existing image creation services. This debut came with features addressing issues noted during user testing, particularly around video compression on social media platforms. By June 19, a specialized encoder was introduced to optimize video quality for sharing, highlighting Midjourney’s focus on content quality over advertising-centric approaches prevalent in competing models. The platform targets individual creators and design professionals, providing tools that enhance creative output while addressing technical challenges. Additionally, the rapid deployment of social media optimization features reflects Midjourney’s responsive development strategy. The announcement also included pricing adjustments, allowing users greater value, with Pro and Mega tiers offering unlimited video generations. As the AI video landscape grows, Midjourney’s positioning into this space emphasizes high-quality video production tailored for creators rather than solely for marketing applications.

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