Moloco Unveils Innovative AI-Driven Re-Engagement Solutions

Moloco has launched new AI-driven re-engagement models to enhance return on ad spend (ROAS) and reduce cost per acquisition (CPA) for app marketers. This development reflects a shift from user acquisition (UA) to maximizing lifetime value (LTV), as re-engagement conversions now grow ten times faster than new user acquisitions. The updated models feature shorter learning periods for quicker optimization, better targeting of high-intent lapsed users, and support for various campaign goals, from awareness to conversions. According to Head of Product Management Jean-Luc Nahon, leading gaming partners are investing three times more in re-engagement due to the models’ effectiveness, resulting in improved efficiency and returns. Moloco’s unified platform supports full-funnel campaigns focusing on re-engaging churned users, driving reactivation, and facilitating monetization, highlighting the strategic importance of re-engagement in app marketing to boost retention and revenue generation throughout the user journey.

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