Motherhood Hospitals has launched an engaging campaign for MHOne, its AI-driven pregnancy care app, entitled “Pregnant Women Get Advice From Everyone.” Created by Phantom Ideas, this humorous film highlights the unsolicited advice that pregnant women often receive from various sources, including family and friends. Breaking away from traditional hospital advertising, the campaign combines cultural insights with AI-generated visuals, showcasing the comedic chaos of “pregnancy gyaan.” Robert Anthoney, the agency’s Founder and CCO, emphasizes the app’s comprehensive support for mothers, covering physical, mental, and emotional well-being. MHOne offers expert medical advice, community engagement, and useful tracking tools, all underpinned by Motherhood Hospitals’ clinical expertise. CEO Vishal Bali notes the campaign’s goal to foster trust through empathy, portraying the complexities of pregnancy while positioning MHOne as a modern, intelligent solution for mothers. This innovative approach highlights AI as a partner in storytelling, setting a relatable tone in healthcare marketing.
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