Naver and Siam.AI Unveil Thai-Language LLM and Innovative Tourism Agent

Thailand is experiencing a surge in AI adoption, particularly in agriculture, banking, and tourism, with significant growth projected through 2031. South Korean tech company Naver is entering the Thai AI market through a partnership with Siam.AI Cloud. They aim to develop a Thai-language large language model (LLM) and a tourism-focused AI agent, with initial outputs expected by late 2025. This collaboration seeks to enhance Thailand’s technological self-reliance, allowing it to create AI solutions domestically rather than depending on foreign technologies. As one-third of Asian governments plan to adopt sovereign cloud services by 2026, this partnership aligns with regional efforts to retain data within national borders and address concerns about ‘digital colonialism.’ With 77% of Thai businesses already implementing AI, sectors like healthcare, public services, and agriculture are poised for transformation, highlighting a strategic shift towards creating locally tailored AI solutions that leverage domestic resources and expertise.

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