In the evolving mobile marketing landscape, challenges like signal loss, rising user acquisition (UA) costs, and fragmented data demand fresh strategies as we approach 2026. In a special episode of the Business of Apps Podcast, David Murphy interviews Eoin Hallahan, Chief Revenue Officer at SplitMetrics. Eoin highlights the urgent need for UA and App Store Optimization (ASO) managers to adapt, emphasizing that integration of paid and organic strategies is crucial for success.
Introducing SplitMetrics Iris—an AI-driven tool designed to transform how mobile marketers obtain insights—Eoin illustrates its capability to provide real-time, actionable guidance by analyzing competitor activities and keyword trends. The discussion delves into the necessity for automation, strategic alignment, and a robust operating model in mobile growth. For marketers reevaluating their playbook, this conversation is a must-listen, offering a roadmap to navigate a challenging landscape and drive profitable app growth in the coming years.
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