Struggling with marketing prioritization in a large SaaS environment? You’re not alone. As we orchestrate over 10 channels and manage 20+ projects, staying focused on key metrics feels daunting.
Here’s what you need to know:
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Current Challenge: The traditional ICE scoring framework (Impact, Confidence, Ease) no longer suffices. With unreliable attribution data and the ever-changing AI landscape, it’s time for a shift.
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The Search for Solutions: We aim for a proactive model for scoring and prioritizing marketing initiatives. What innovative frameworks or systems are making waves in your strategy?
Join the conversation! Share your thoughts and strategies on navigating the complexities of marketing prioritization. Your insights could lead to breakthroughs not just for you but for everyone in our evolving industry. Let’s connect and elevate our marketing game together!
