Netcore Cloud has unveiled its latest feature, Insights Agent, an AI-driven analytics tool designed to enhance marketing automation. This innovative tool enables marketers to quickly analyze campaigns by asking questions like, “Why did my Black Friday email underperform?” It delivers instant insights, recommendations, and visual data summaries directly through Netcore’s user interface. Aimed at reducing manual analysis and improving response times, Insights Agent is tailored specifically for marketing, pulling data from channels such as email, SMS, WhatsApp, and push notifications. Kalpit Jain, Group CEO, emphasized that marketers need actionable insights rather than mere data dashboards. With a conversational interface, Insights Agent requires no coding skills or additional software, making it accessible for all users. Kedar Parikh, Chief Product Officer, noted that the tool alleviates the challenges of timely data interpretation, empowering professionals—from CRM managers to CMOs—to make informed decisions swiftly and confidently. Insights Agent is now available to all Netcore Cloud users.
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