Netflix is exploring the integration of artificial intelligence (AI) in its content production process, specifically utilizing Runway AI’s video tools. While details remain unclear, recent reports indicate that the streaming giant is testing these tools to determine their fit within its production workflow. This exploration follows co-CEO Ted Sarandos’s acknowledgment of using AI-generated videos for the show “The Eternaut,” citing benefits in speed and cost reduction compared to traditional visual effects (VFX). Moreover, Disney is also investigating Runway’s AI capabilities, although it has no plans to fully incorporate the technology into its productions. As Hollywood embraces AI tools, some industry professionals continue to voice concerns, with the Writers Guild of America advocating against the use of its members’ work to train AI systems. This trend signifies a cautious yet pivotal step towards the future of filmmaking, blending creativity with innovative technology.
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