In a groundbreaking move, Netflix has incorporated AI-generated content into its original series, “The Eternaut,” which explores an alien invasion in Argentina. Co-CEO Ted Sarandos revealed during a recent earnings call that AI was utilized to create a visual effects sequence featuring a building collapse, significantly speeding up production time—reportedly ten times faster than traditional methods. This innovative approach highlights AI’s potential to enhance content creation while reducing costs. Although AI usage is common in the entertainment sector, this marks Netflix’s first instance of AI actually generating content rather than merely assisting. Some viewers might not even realize the AI origins of certain scenes, as they blend seamlessly with real footage. Additionally, Netflix has implemented AI features elsewhere, such as a conversational search for content and generative AI ads. The integration of AI into media production signals a shift in the industry, promising more efficient and creative storytelling.
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