Many brands tout AI for faster, cheaper, or more personalized content, but Heather Salkin and Jason Snyder believe this approach is outdated. Co-founders of the newly launched agency, Artists & Robots, they have already secured eight clients in sectors like CPG, finance, healthcare, and tech. Their focus is on addressing a critical issue that many marketers overlook: the need for brands to feel authentic in a landscape saturated with generic AI-generated content. “We want brands to feel real in a world of sameness amid the ‘AI slop,’” emphasizes Salkin, a former SVP at Omnicom’s RAPP. Artists & Robots positions itself as a “creative intelligence studio,” aiming to elevate brand narratives by harnessing AI more effectively. This innovative approach aims to redefine how brands interact with consumers, emphasizing authenticity and uniqueness in an increasingly homogeneous market.
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