OpenAI is reportedly developing ad architecture for its Android mobile app, as revealed by a code review from ADWEEK. The beta version 1.2025.329 of the ChatGPT Android app includes new code strings referencing ad features, such as “search ad,” “search ads carousel,” and “bazaar content,” which were not present in earlier versions. This discovery was first made by Tibor Blaho, lead engineer at AIPRM, a company that creates tools compatible with ChatGPT but is not affiliated with OpenAI. Blaho uncovered the new features while examining the latest global beta of ChatGPT, highlighting OpenAI’s potential shift toward monetization through targeted advertising. This development could enhance user experience by providing relevant ads in the app while accelerating revenue generation for the company. As OpenAI explores these new opportunities, it opens doors for tailored advertising that may transform how users engage with the platform.
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