Knot.dating, an AI-powered matrimonial app, has stirred controversy in India for its exclusive entry requirement, allowing only men with an annual income of Rs 50 lakh or more, while having no such criteria for women. This unique model has drawn criticism for fostering a “gold digger” culture, as highlighted by a viral Instagram video from a lawyer who questioned the app’s premise and drew attention to the irony of its male co-founders. While some users supported the notion of marrying within one’s financial bracket, others found the app problematic, labeling it as an elitist platform that commodifies relationships. Responding to the backlash, Knot.dating emphasized that the income filter reflects ambition, aiming to attract individuals serious about marriage. CEO Jasveer Singh clarified that the app seeks to establish product clarity and is not aimed at casual dating, positioning itself within India’s evolving matrimonial landscape.
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New Indian AI Matchmaking App Draws Controversy with Rs 50 Lakh Entry Fee: Is It Just for ‘Gold Diggers’ Seeking Wealthy Partners?
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