The rise of generative AI has led to concerning consequences, particularly the development of undressing apps that generate non-consensual intimate images (NCII). Columbia Journalism School’s Kaylee Williams explores these apps’ implications within tech-facilitated gender-based violence (TFGBV) in her recent study published in Violence Against Women. Out of 101 apps examined, 29 were analyzed for features, marketing, and usage dynamics. Key findings reveal that these apps primarily target men, sexualize women, and create an environment that trivializes privacy violations. Most apps offer free trials, encourage referrals, and provide limited takedown options, contributing to the normalization of gender-based violence. Williams emphasizes the need for regulatory measures against NCII, highlighting challenges in enforcement due to anonymity and legal protections for hosting platforms. Ultimately, combating this pervasive issue requires broader cultural and infrastructural changes, aiming to dismantle the objectification of women reinforced by these technologies.
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