Wednesday, October 22, 2025

New Research Reveals Widespread Missteps by AI Assistants in News Reporting

Is Your AI Assistant Reliable? 🤖📰

Recent research from the European Broadcasting Union and the BBC highlights troubling findings: leading AI assistants misrepresent news content in nearly 50% of their responses. Here’s what you need to know:

  • Study Overview: Analyzed 3,000 responses from AI assistants like ChatGPT, Copilot, Gemini, and Perplexity in 14 languages.
  • Accuracy Issues:
    • 45% of responses contained significant issues.
    • 81% had some form of problem.
  • Sourcing Errors:
    • 33% displayed sourcing errors, with 72% of Gemini’s responses being flagged for serious problems.
    • Noteworthy inaccuracies included misreported laws and outdated info.

With AI increasingly taking over news delivery, trust in these technologies is paramount. As EBU Media Director Jean Philip De Tender states, a lack of trust can deter democratic engagement.

🔗 Let’s start a conversation! How do you ensure the accuracy of your AI tools? Share your thoughts! 💬

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