NEXA, a digital transformation leader based in Dubai, UAE, has launched the NEXA AI Lab to facilitate real-world, revenue-driven AI solutions for businesses. As companies face challenges in leveraging artificial intelligence, NEXA aims to transition from AI buzzwords to actionable strategies. CEO Amit Vyas emphasizes that AI will profoundly influence future business operations, highlighting the Lab as a hub for innovation and experimentation. Unlike other initiatives, the NEXA AI Lab focuses on practical integration, addressing specific challenges in marketing, sales, and customer experience. Collaborating with academic institutions, and offering advanced AI solutions like 24/7 WhatsApp agents and AI-powered analytics, the Lab enhances workflow efficiency and ROI. Early adopters are already seeing impressive results, including steep increases in conversion rates and organic sessions. This launch marks a significant evolution in NEXA’s legacy, aiming to redefine business growth through AI-driven transformation. For more details, visit: NEXA AI Lab.
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